Maëva Pasteur

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Jimmy Fairly

  • SHOPIFY
  • LIQUID
  • SCSS
  • JAVASCRIPT
  • SEO
  • PIXEL PERFECT

Client

Jimmy Fairly is an eyewear brand founded in Paris, known for its trendy and affordable frames, as well as its strong commitment to responsible fashion.
  • Positioning: stylish eyewear at fair prices
  • Commitment: responsible & solidarity-driven approach (over one million glasses donated through Restoring Vision)
  • Expansion: a rapidly growing network in France and across Europe

Mission

Theme design and ongoing improvements at W3Lead, with a focus on performance and boosting average order value.
  • Integration in HTML · SCSS · ES6 on Shopify
  • Virtual try-on via the FittingBox API
  • Cross-sell: listings and carousels with smart suggestions
  • GitHub CI/CD pipeline and regular deployments
  • Post-launch follow-up: optimizations and fixes
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Jimmy FairlyJimmy FairlyJimmy Fairly
CitadiumLacoste

Virtual Try-On

I integrated the virtual eyewear try-on solution into Jimmy Fairly’s e-commerce website by connecting the FittingBox API. This immersive feature allows users to try on frames in real time from their device, enhancing the online shopping experience and reducing returns.